Winner of a Choice Magazine Outstanding Academic Title Award!We are on the cusp of a marketing revolution. and measure them!"-Brian Solis, author of The End of Business a. . .
Mark Schaefer helps you define the outcomes you wish to see .
Praise for Return on Influence:"Influence is the ability to cause, affect, or change behavior.
This is how to win friends and influence people in the digital age-with a Return on Influence.
Filled with fascinating case studies, interviews, and insider advice, this essential guide prepares you for the next wave of Social networking.
This is the future of marketing at your fingertips: low-cost, high-speed, influence driven, and powerful. and become one yourself. . .
Penn An insider\'s look at the controversial Social Scoring company Klout and its process for assigning influence numbers to everyone Practical, actionable tips to increase your own personal Power and online influence More than a dozen original Social influence marketing case studies Even if you already use Social media platforms such as Facebook, Linked In, You Tube, Twitter, or blogging to maintain an online presence, this eye-opening, action-ready guide shows you how to reach the "superconnectors" who ignite epidemics through word-of-mouth influence .
Schaefer shows you how to use the latest breakthroughs in Social networking and influence marketing to achieve your goals through: In-depth explanations of the sources of online influence-and how they can work for or against you Interviews with more than 50 experts, including tech blogger Robert Scoble, Influence author Robert Cialdini, and industry thought leaders such as Mitch Joel, Jay Baer, and Christopher S.
In this Revolutionary book, renowned marketing consultant and college educator Mark W.
Return on Influence is the first book to explore how brands are identifying and leveraging the world\'s most powerful bloggers, tweeters, and You Tube celebrities to build product awareness, brand buzz, and new sales.
And it is being led by you.
Winner of a Choice Magazine Outstanding Academic Title Award!We are on the cusp of a marketing revolution
