Rhetoric: A Very Short Introduction, Paperback/Richard Toye - Oxford University Press, USA

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Rhetoric was once an essential part of western education.
But if we view rhetoric in more neutral terms, as the ``art of persuasion,`` it is clear that we are all forced to engage with it.
Rhetoric is often seen as a synonym for shallow, deceptive language-empty words, empty rhetoric--and therefore as something quite negative.
But skill with rhetoric today is no longer admired.
Aristotle wrote an important treatise on it and Demosthenes remains famous to this day for his skills as a rhetorician.
Rhetoric was once an essential part of western education