"A book that starches the fluff from Social Media and helps managers allocate capital and find the unicorn among unicorns...
ROI." - Scott Galloway, Professor of Marketing, NYU Stern School of Business. "This isn\'t just a practical way to think about the return on Social media, it\'s also a spot-on accurate way to reframe your Social efforts." -Ann Handley, Chief Content Officer, MarketingProfs, WSJ Bestselling author of Everybody Writes. "A book that starches the fluff from Social Media and helps managers allocate capital and find the unicorn among unicorns...
ROI." - Scott Galloway, Professor of Marketing, NYU Stern School of Business