Discover how Brooks Running Company CEO Jim Weber transformed a failing business into a billion-dollar brand in the ultracompetitive global Running market.
An inside look at the ups and downs of Jim\'s personal journey, which led to his conviction that life is too short not to enjoy what you do and the people by your side..
How Berkshire Hathaway\'s support and influence provided a tailwind for Brooks\' business and brand to surge.
The six clear leadership lessons Jim has learned along his path and applies at Brooks to develop staff into authentic leaders.
The key to building a purpose-driven brand that is oriented around customer obsession, building trust, competing with heart, and having fun along the way.
In the pages of Running with Purpose , you will find: Brooks\' bold strategy and unique brand positioning that fueled its move from the back of the Pack to lead.
Brooks\' success was validated when Warren Buffett made it a standalone Berkshire Hathaway subsidiary in 2012.
To succeed, he had to get his team to first believe it was possible and then employ the conviction, fortitude, and constancy of purpose to outperform larger brands.
A lifelong competitor, Jim devised a one-page strategy that he believed would not only save the company but would also lay the foundation for Brooks to become a leading brand in the athletic, fitness, and outdoor categories.
Fast forward to 2001, Jim became the CEO of Brooks and, as the struggling brand\'s fourth CEO in two years, he faced strong headwinds.
This leadership memoir starts with Jim Weber\'s seventh-grade dream to run a successful company that delivered something people passionately valued.
Running with Purpose is a leadership memoir with insights, inspirational stories, and tangible takeaways for current and aspiring leaders, entrepreneurs, and the 150+ million runners worldwide and those in the broader Running community who continually invest in themselves.
Discover how Brooks Running Company CEO Jim Weber transformed a failing business into a billion-dollar brand in the ultracompetitive global Running market
