The New Psychology of Selling The Sales profession is in the midst of a perfect storm.
Deteriorating attention spans have made it difficult to get buyers to sit still long enough to "challenge," "teach," "help," g.
Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo.
Buyers have more power--more information, more at stake, and more control over the Sales process--than any time in history.
The New Psychology of Selling The Sales profession is in the midst of a perfect storm