Sales Management That Works: How to Sell in a World That Never Stops Changing, Hardcover/Frank V. Cespedes - Harvard Business Review Press

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In this smart, practical, and research-based guide, Harvard Business School professor Frank Cespedes offers essential Sales strategies for a World That Never Stops changing.
If you as a manager fail to separate fact from hype, you will make decisions based on faulty.
But much of the current conventional wisdom is misleading and not supported by empirical data.
Given these trends (and many others), there\'s no doubt That Sales is changing.
AI.
Big data.
The rise of e-commerce.
In this smart, practical, and research-based guide, Harvard Business School professor Frank Cespedes offers essential Sales strategies for a World That Never Stops changing