In this thought-provoking new book, John C.
Barnes provides an accessible outline of the historical ba.
Each chapter provides an overview of an Industry shaped by such current realities as Title IX requirements, Commercial investments, student testing, and television contracts.
Barnes examines the contemporary state of Commercial College Athletics as a guide for current and potential administrators, coaches, regents, and others involved in collegiate athletic operations and decision-making.
In this thought-provoking new book, John C