Uncovering common threads across types of Science skepticism to show why these controversial narratives stick and how we can more effectively counter them through storytelling Science v.
Bloomfield ultimately argues that we can strengthen Science communication by incorporating storytelling in critical ways that are attentive to audience and context..
These visual mapping tools chart the features of a story (i.e., characters, action, sequence, scope, storyteller, and content) to locate opportunities for audience engagement.
Story offers two tools to evaluate and build stories: Narrative webs and Narrative constellations.
Science v.
Story examines scientific stories and rival stories, including disingenuous rival stories that undermine scientific conclusions and productive rival stories that work to make Science more inclusive.
Drawing from Narrative theory and rhetorical studies, Science v.
Instead of viewing stories as adversaries to scientific practices, Emma Frances Bloomfield demonstrates how storytelling is integral to Science communication.
Story analyzes four scientific controversies--climate change, evolution, vaccination, and COVID-19--through the lens of storytelling.
Uncovering common threads across types of Science skepticism to show why these controversial narratives stick and how we can more effectively counter them through storytelling Science v
