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Roger Dawson\'s Secrets of Power Negotiating has changed the way American business thinks about negotiating.
This third edition has been completely revised and update.
Power Negotiating teaches that the way you negotiate can get you everything you want and still convince the other side that they won also.
Thinking "win-win"--looking for that magical third solution in which everyone wins but nobody loses--can be a naive and ultimately unsuccessful approach in today\'s tough business environment.
Roger Dawson\'s Secrets of Power Negotiating has changed the way American business thinks about negotiating
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