An exploration into the curation of the self in Western civilization from Da Vinci to Kim Kardashian.
Through a vivid cast of characters and an engaging mix of cultural and historical commentary, we learn how the personal brand has come to be..
Through a series of chronological biographical essays on famous (and infamous) self-creators in the modern Western world, from the Renassiance to the Enlightenment to modern capitalism and finally to our present moment of mass media, Burton examines the theories and forces behind our never-ending need to curate ourselves.
As attitudes towards religion, politics and society evolved, our sense of self did as well, moving from a collective to individual mindset.
In Self-Made , Tara Isabella Burton shows us how we arrived at this moment of fervent personal-branding.
Yet, this phenomenon is not new.
As the forces of social media and capitalism collide, and individualism becomes more important than ever across a wide array of industries, branding ourselves or actively defining our selves for others has become the norm.
In a technologically-saturated era where nearly everything can be effortlessly and digitally reproduced, we\'re all hungry to carve out our own unique personalities, our own bespoke personae, to stand out and be seen.
An exploration into the curation of the self in Western civilization from Da Vinci to Kim Kardashian
