Stories sell.
In Sell with a Story, he identifies the ingredients of the most effective sales stories and reveals how to: Select the right story - Craft a compelling and memorable narrative - Incorporate challenge, conflict, and resolution - Use stories to introduce yourself, Build rapport, address objections, add value, bring data to life, create a sense of urgency, and more Complete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell..
Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena.
Stories speak to the part of the brain where decisions are made.
It explains products or services in ways that resonate; it connects people and creates momentum.
Storytelling packs the emotional punch to turn routine presentations into productive relationships.
Despite all the high-tech tools available to salespeople, the most personal method still works best.
Simplified. and Sales Management.
Simplified.
This book empowered and energized me, and I know it will do the same for you." -- Mike Weinberg, consultant, speaker, and author of New Sales. com "If you\'re serious about increasing your effectiveness as a communicator and looking to transform your sales results, Sell with a Story is for you. "Sell with a Story is a rich compilation of story techniques that can improve any persuasion process." -Forbes.
Great SALES STORIES Sell even more.
Stories sell
