A bestSelling author and a respected business expert present a humorous, insightful tale packed with practical tips for strengthening marketing and Selling techniques in every industry.
Written with humor and filled with practical insights, Selling the Wheel will be treasured by managers, salespeople, and entrepreneurs everywhere..
As Chally\'s research clearly shows, no Company can be all things to all customers: sales tactics and strategies must change as technologies and markets mature to reflect new values demanded by customers.
In so doing, it demonstrates four essential Selling styles, each requiring a distinctly different type of salesperson and Selling approach.
Selling the Wheel recounts the story of Max, the resourceful fellow who invented the Wheel and found himself faced with the challenge of convincing people to accept his breakthrough innovation.
Chally Group, he tells a story in the style of an ancient parable to reveal vital lessons gleaned from decades of research on salespeople and Customers -- lessons that will help you identify the right way to Sell successfully.
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Now, in collaboration with sales and marketing guru Howard Stevens, CEO of the H.
Jeff Cox displayed his remarkable gift for translating complex theories into entertaining stories as the coauthor of Zapp and The Goal.
Written in the style of an ancient parable, the tale emphasizes the importance matching one\'s personal strengths to the needs of the customers.
A bestSelling author and a respected business expert present a humorous, insightful tale packed with practical tips for strengthening marketing and Selling techniques in every industry
