In this classic of marketing literature, best-Selling author Tom Stanley explains the mindset and buying patterns of wealthy individuals.
He provides insights into different Affluent groups including: Business owners Sales professionals Women Asian Americans Retired millionaires.
Stanley shows salespeople how to approach this enormously attractive market, open doors, appeal to the "hot buttons" of the affluent, and sell to extremely successful people.
In this classic of marketing literature, best-Selling author Tom Stanley explains the mindset and buying patterns of wealthy individuals