Semiotics and Verbal Texts | Jane Gravells - Palgrave Macmillan

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Using a wealth of examples from the BP story to illustrate her practical research approach, Gravells draws \'language maps\' of different phases of the crisis representation, showing how an early \'iconic\' phase of representation moves through an \'indexical\' to a \'symbolic\' phase, and projects a return to a \'naturalised icon\'..
Using a wealth of examples from the BP story to illustrate her practical research approach, Gravells draws \'language maps\' of different phases of the crisis representation, showing how an early \'iconic\' phase of representation moves through an \'indexical\' to a \'symbolic\' phase, and projects a return to a \'naturalised icon\'.