Service Management: The New Paradigm in Retailing - Jay Kandampully

Descriere YEO:

Service Management: The New Paradigm - Disponibil la libris.ro

Pe YEO găsești Service Management: The New Paradigm de la Jay Kandampully, în categoria Best Deals.

Indiferent de nevoile tale, Service Management: The New Paradigm in Retailing - Jay Kandampully din categoria Best Deals îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Preț: 425.25 Lei

Caracteristicile produsului Service Management: The New Paradigm

• Brand: Jay Kandampully
• Categoria: Best Deals
• Magazin: libris.ro
• Ultima actualizare: 25-10-2024 01:12:27

Comandă Service Management: The New Paradigm Online, Simplu și Rapid

Prin intermediul platformei YEO, poți comanda Service Management: The New Paradigm de la libris.ro rapid și în siguranță. Bucură-te de o experiență de cumpărături online optimizată și descoperă cele mai bune oferte actualizate constant.

Descriere magazin:
Great retailers are great at service. No exceptions. This book offers a wealth of insight into delivering excellent retail service. - Leonard L. Berry, Distinguished Professor of Marketing, N.B Zale Chair in Retailing and Market Leadership, Mays Business School, Texas A&M University With a growing understanding of service as a phenomenon and perspective of business and marketing, retailers are increasingly seeing the need to transform from distribution of products to service providers. This book includes considerable insight regarding the importance of the service perspective and how it can be implemented in retailing. - Christian Groenroos, Professor of Service and Relationship Marketing, CERS Centre for Relationship Marketing and Service Management, Hanken School of Economics, Finland Consisting of chapters written by leading scholars in service management and retailing from around the world, this comprehensive book offers rich insights for how retailers can excel and achieve sustainable competitive advantage by invoking and implementing service management principles. This enlightening book is a valuable resource for students, researchers and practitioners with an interest in retailing. - A. "Parsu" Parasuraman, Professor of Marketing & The James W. McLamore Chair, School of Business Administration, University of Miami Coral Gables, Florida Service excellence and service innovation are critical for success in today\'s competitive retail marketplace. Service Management: The New Paradigm in Retailing provides a contemporary and transformative lens for accomplishing these essential goals. - Mary Jo Bitner, Professor, Director Center for Services Leadership, W.P. Carey School of Business, Arizona State University