Services Marketing: Integrating Customer Focus Across the Firm | Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler - McGraw-Hill Education - Europe

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Services dominate the advanced economies of the world, and virtually all companies view Services as critical to retaining their customers.
It also incorporates company examples and strategies for addressing issues in every chapter..
This book introduces readers to the vital role that Services play in the economy and its future.
Services dominate the advanced economies of the world, and virtually all companies view Services as critical to retaining their customers