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Services Marketing. Managing the Service Value Chain, Paperback/Manfred Bruhn - Pearson Education Limited


Services Marketing. Managing the Service Value Chain, Paperback/Manfred Bruhn
406 Lei

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(02-06-2024)
Cumpara de la elefant.ro

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Provides an argument that all Service management efforts are aimed to enhance Value in order to improve the bottom line.
Written from a European perspective, this book demonstrates that through strategic orientation and innovation, the firm and shareholder will reap the benefits..
Provides an argument that all Service management efforts are aimed to enhance Value in order to improve the bottom line


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