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Silver Market Phenomenon. Marketing and Innovation in the Aging Society, Paperback/*** - Springer-Verlag Berlin and Heidelberg GmbH & Co. KG


Silver Market Phenomenon. Marketing and Innovation in the Aging Society, Paperback/***
391 Lei

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(05-10-2024)
Cumpara de la elefant.ro

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This book offers a thorough and up-to-date analysis of the challenges and opportunities in leverAging innovation, technology, product development and Marketing for older consumers and employees.
Key lessons are drawn from various industries and countries..
This book offers a thorough and up-to-date analysis of the challenges and opportunities in leverAging innovation, technology, product development and Marketing for older consumers and employees


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