Description When Larry Biederman joined Merrill Lynch in the 1960s he tried the standard sales tactics - and, like half of all Financial advisors, was in danger of failing and quitting.
He lives with his wife Lois in Winderm. com, a sales and management consulting firm whose clients consisted of virtually every prominent national and regional firm in the Financial services industry.
In 1998, after thirty years, Biederman retired from Merrill Lynch and co-founded PSBtraining.
He was also Chairman and CEO of Merrill Lynch Fine Homes, a publicly held subsidiary of the firm.
He also served as Director of Sales and Management Development and was a Director of the Mid-Atlantic and New York Metropolitan Regions and the southern California district.
Entering management in 1970, Larry led offices in Chicago, New York City, and Indianapolis.
About the Author A graduate of Ohio State University, Larry Biederman joined Merrill Lynch as a Financial advisor in Columbus, Ohio.
A brisk guide to working smarter, not harder, this book is key to your success.
By using your own creativity and passion, you\'ll not only have success, you\'ll have fun.
Tired and boring sales tactics will get you tired and boring results - if you get any results at all.
You can earn your dream client\'s investment business and build a career that provides success and fulfillment.
Highlighting independent research and his personal experiences, Biederman shares proven advice for every Financial advisor, no matter your experience level.
From identifying prospects, developing a relationship, providing superior service, and more, each step comes with a clear explanation, scripts, case studies, and closing action steps for you to implement in your own business.
In this book, Biederman explains his five marketing steps to enjoyably build and expand your Financial Advisory practice.
But when he tweaked his process he ended up in the top 5% of brokers in his firm and went on to fifty years of a Successful and fun career.
Description When Larry Biederman joined Merrill Lynch in the 1960s he tried the standard sales tactics - and, like half of all Financial advisors, was in danger of failing and quitting
