Social Media has ushered in a new era of communication between organizations and key stakeholders.
Focusing on principles rather than a specific platform.
Covering the latest industry standards and best practices to engage digital audiences through Social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from Social Media professionals.
This text guides readers through a four-step process of developing a robust Social Media campaign.
Social Media has ushered in a new era of communication between organizations and key stakeholders