Description Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands.
In addition, she explains how consumers use CGC in different countries, the importance of influencer marketing, and ultimately teaches the strategy of using CGC effectively..
In this lively and practical book, she uses theories to explain consumers\' psychology and offers practical examples of which Social Media platforms are conducive to CGC and why.
The author explains why it is even more important today that brands need consumers\' voices to advocate their brands.
Brands and companies have enabled consumers to be producers of original content, cocreators for an existing brand, and curators for trending ideas in the Marketing place.
CGC allows consumers to be involved with the companies\' Marketing strategy.
CGC is viewed as consumers\' vote of confidence, which is a form of Social proof.
Among those tools, the most impactful is Consumer-Generated Content (CGC).
Description Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands
