From a renowned group of international scholars, this new work examines how Leading economic countries use Sport Business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country..
From a renowned group of international scholars, this new work examines how Leading economic countries use Sport Business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country.