Startupland. How Three Guys Risked Everything to Turn an Idea into a Global Business, Hardback/Carlye Adler - John Wiley & Sons Inc

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The real story of what it takes to risk it all and go for broke.
But as Mikkel Svane reveals in Startupland , the story of founding Zendesk was anything but conventional..
Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea, and backed by VC funding.
The real story of what it takes to risk it all and go for broke