"Statistical Methods in Online A/B Testing" is a comprehensive guide to Statistics in Online controlled experiments, a.k.a.
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Each concept is built from the ground up, explained thoroughly, and illustrated with practical examples from website testing.
A/B tests, that tackles the difficult matter of Statistical inference in a way accessible to readers with little to no prior experience with it. "Statistical Methods in Online A/B Testing" is a comprehensive guide to Statistics in Online controlled experiments, a.k.a