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Store Design and Visual Merchandising: Creating Store Space That Encourages Buying, Paperback/Claus Ebster

Vânzător
elefant.ro elefant.ro
Pret
181.99 Lei
Categorie (vânzător)
Foreign Books
Marca
Business Expert Press

Produs actualizat în urmă cu 1 lună
Descriere YEO:

Store Design and Visual Merchandising: - Disponibil la elefant.ro

Pe YEO găsești Store Design and Visual Merchandising: de la Business Expert Press, în categoria Foreign Books.

Indiferent de nevoile tale, Store Design and Visual Merchandising: Creating Store Space That Encourages Buying, Paperback/Claus Ebster din categoria Foreign Books îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Preț: 181.99 Lei

Caracteristicile produsului Store Design and Visual Merchandising:

  • Brand: Business Expert Press
  • Categoria: Foreign Books
  • Magazin: elefant.ro
  • Ultima actualizare: 16-06-2026 00:26:07

Comandă Store Design and Visual Merchandising: Online, Simplu și Rapid

Prin intermediul platformei YEO, poți comanda Store Design and Visual Merchandising: de la elefant.ro rapid și în siguranță. Bucură-te de o experiență de cumpărături online optimizată și descoperă cele mai bune oferte actualizate constant.


Descriere magazin:
Description In an age of self-service stores, saturated markets, and ever more demanding customers, the careful and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this book, the interested reader will fi nd a variety of hands-on suggestions for how to optimize the design of retail stores and service environments to increase customer satisfaction and sales. While the focus is on the practical applicability of the concepts discussed, the book is nevertheless fi rmly grounded in consumer and psychological research. In this respect it is uniquely positioned vis- - vis books written by artists, architects, and interior designers, which often lack a solid research foundation, and academic journals articles, which are often inaccessible to the educated yet nonspecialized reader. In writing this book, the authors draw on both the recent research literature and their own experience in marketing consulting and consumer research. Topics covered in the book include goals and relevance of store design; design tips derived from environmental psychology; cognitive and aff ective approaches to store design and visual merchandising; use of ambient factors such as music, colors, and scents; and creation of emotional experiences and theming.

Store Design and Visual Merchandising: Creating Store Space That Encourages Buying, Paperback/Claus Ebster - 0 | YEO

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