Description As a founder of a successful organization that trains and develops sales professionals, Jeff Bloomfield has given a lot of thought to why customers say yes.
Storytelling is the best way for salespeople--and all of us--to immediately Connect to a customer\'s feel.
They trust people they like and they like people they Connect to.
In Story-Based Selling: Create, Connect, and Close , Bloomfield says it\'s really no mystery: People buy from people they trust.
Description As a founder of a successful organization that trains and develops sales professionals, Jeff Bloomfield has given a lot of thought to why customers say yes