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Strategic Brand Management provides fresh insight into the field of marketing and elaborates how to create powerful brands.
The second edition describes the leadership change.
The first edition dealt with three leading B2B corporate brands of India--the Tata Group, L&T, and Infosys.
The second edition captures these developments and their effect on the companies covered in the book. "Globalization" and "technology" are two mega forces that drive the world.
Strategic Brand Management provides fresh insight into the field of marketing and elaborates how to create powerful brands
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