Whether you are a business leader, internal business partner or external consultant, there are six key Strategy Missions that you will need to undertake as you deal with the re-positioning and growth issues that all businesses face at one stage or another during their life-cycle: assessing the environment defining a Strategic positioning choosing a growth Strategy expanding internationally combining strategy, and innovation or (re)designing the business model Meschi and Chereau bridge the gaps between academic theory and real world practice, between Strategic analysis and Strategic management, and between planning and doing, by providing you with six essential mission briefings to help you deliver the best possible outcome.
Corporate clients have included Bank of Shanghai, Airbus Helicopters France and Germany, EADS-MDBA, STMicroelectronics and PetroVietnam..
He has also been involved in teaching in executive education programs and consulting activities in large international companies.
He has taught corporate Strategy and international Strategy in various MBA programmes over the world, including Universidade de S o Paulo, EDHEC Business School, SASAC-HEC Beijing program, Trier Universit t, KEDGE Business School, EADA Barcelona and HEC Executive.
He attended the ITP (International Teacher Program) at London Business School.
He is also affiliated professor at SKEMA Business School.
He heads the CERGAM (research center in management of Aix-Marseille Universit ).
Pierre-Xavier Meschi is professor at IAE Aix-en-Provence (Aix-Marseille Universit ).
He is also referenced as innovation expert by the European Union and advisor of innovation and entrepreneurship of Xi\'an Jiaotong University Suzhou Research Institute in China.
Corporate references include ENGIE (GDF-Suez), Covance, Fa onnable, the network of French Chambers of Commerce, and numerous start-ups from life sciences and IT sectors.
He regularly conducts executive training and consulting Missions with a focus on entrepreneurial ventures.
He has taught Strategic management, business modelling, innovation and entrepreneurship in several Masters and executive education programs (SKEMA Business School, Aix-Marseille Universit , MINES ParisTech).
He previously held various executive positions in industry and Strategy consulting.
About the Author Philippe Chereau is professor at SKEMA Business School, in France, China and the United States where he manages the Master (MSc) in Entrepreneurship and Innovation.
Each briefing is structured the same way, beginning with an outline of the consulting mission and its content before examining the theoretical background, before setting out a complete and practical methodology to complete the mission along with all the Tools you will need along the way.
Whether you are a business leader, internal business partner or external consultant, there are six key Strategy Missions that you will need to undertake as you deal with the re-positioning and growth issues that all businesses face at one stage or another during their life-cycle: assessing the environment defining a Strategic positioning choosing a growth Strategy expanding internationally combining strategy, and innovation or (re)designing the business model Meschi and Chereau bridge the gaps between academic theory and real world practice, between Strategic analysis and Strategic management, and between planning and doing, by providing you with six essential mission briefings to help you deliver the best possible outcome