In this McKinsey Award-winning article, first published in May 1989, Gary Hamel and C.
K.
They begin with a goal that exceeds the company\'s present grasp and existing resources: "Beat Xerox"; "encircle Cat.
Canon and other world-class competitors have taken a different approach to strategy: one of Strategic intent.
Prahalad explain that Western companies have wasted too much time and energy replicating the cost and quality advantages their global competitors already experience.
In this McKinsey Award-winning article, first published in May 1989, Gary Hamel and C.
K