Description For a company to embrace Market Research as a facilitator of change, it must be willing to take the approach That makes the most impact on its organization.
In addition to addressing both qualitative and quantitative research, Strategic Market Research provides real-life examples illustrating the application of these concepts in various scenarios, including Businesses and non-profit organizations..
It all begins with the following steps: Identifying the Strategic questions That will help a business
Using the right Research techniques to answer these questions
Obtaining the level of depth required to have insight
Reading the nonverbal communications of Research respondents
Identifying the emotional aspects of human behavior
Using statistical analyses to understand what Drives markets
Going beyond the data to interpret the results and make Strategic recommendations.
With more than 25 years of experience, Beall details the Strategic principles she has developed That impact the way in which Market Research can inspire and change an organization.
In this guide, author Anne Beall shares her unique approach for Conducting Strategic Market research.
Description For a company to embrace Market Research as a facilitator of change, it must be willing to take the approach That makes the most impact on its organization
