Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop Public Relations campaigns.
Ronald Smith shows how to implement pragmatic, research-driven Strategic campaigns used in Public Relations practice, and draws from his years of experience as a prof.
It is a text intended for those serious about entering the rapidly changing professions of Public Relations and Strategic communication.
Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop Public Relations campaigns