Description Christy Lamagna\'s expertise lies in turning Events into powerful sales tools that drive business value.
You\'ll gain the valuable insight you need to create a powerful paradigm shift within Your organization..
This book is a must read for Event professionals, CMOs, sales or procurement executives--for anyone with bottom-line accountability.
Her war stories are sometimes laugh-out-loud funny, but the lessons she draws from them are transformative.
Christy has been featured in Forbes, Fast Company and Entrepreneur and is a sought-after speaker, facilitator, and coach across multiple industries.
Dramatically Transform Your meetings to deliver quantifiable ROI and influence what Your target audiences feel, think, say and do.
In this book, she clearly and definitively demonstrates how companies seeking a competitive edge can follow the "Discovery Process" and embrace Strategic Event planning.
Description Christy Lamagna\'s expertise lies in turning Events into powerful sales tools that drive business value
