Strategy Maps: Converting Intangible Assets Into Tangible Outcomes, Hardcover/Robert S. Kaplan

Descriere YEO:

Strategy Maps: Converting Intangible Assets - Disponibil la elefant.ro

Pe YEO găsești Strategy Maps: Converting Intangible Assets de la Harvard Business School Press, în categoria Foreign Books.

Indiferent de nevoile tale, Strategy Maps: Converting Intangible Assets Into Tangible Outcomes, Hardcover/Robert S. Kaplan din categoria Foreign Books îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Preț: 225.99 Lei

Caracteristicile produsului Strategy Maps: Converting Intangible Assets

• Brand: Harvard Business School Press
• Categoria: Foreign Books
• Magazin: elefant.ro
• Ultima actualizare: 21-05-2025 02:24:32

Comandă Strategy Maps: Converting Intangible Assets Online, Simplu și Rapid

Prin intermediul platformei YEO, poți comanda Strategy Maps: Converting Intangible Assets de la elefant.ro rapid și în siguranță. Bucură-te de o experiență de cumpărături online optimizată și descoperă cele mai bune oferte actualizate constant.

Descriere magazin:
More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization , Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action. Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool--the "strategy map"--that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. Kaplan and Norton argue that the most critical aspect of strategy--implementing it in a way that ensures sustained value creation--depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes. The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital. Providing a visual "aha " for executives everywhere who can\'t figure out why their strategy isn\'t working, Strategy Maps is a blueprint any organization can follow to align processes, people, and information technology for superior performance.