Streamliner: Raymond Loewy and Image-Making in the Age of American Industrial Design, Hardcover/John Wall

Descriere YEO:

Streamliner: Raymond Loewy and Image-Making - Disponibil la elefant.ro

Pe YEO găsești Streamliner: Raymond Loewy and Image-Making de la Johns Hopkins University Press, în categoria Foreign Books.

Indiferent de nevoile tale, Streamliner: Raymond Loewy and Image-Making in the Age of American Industrial Design, Hardcover/John Wall din categoria Foreign Books îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Preț: 281.99 Lei

Caracteristicile produsului Streamliner: Raymond Loewy and Image-Making

• Brand: Johns Hopkins University Press
• Categoria: Foreign Books
• Magazin: elefant.ro
• Ultima actualizare: 02-12-2024 01:51:53

Comandă Streamliner: Raymond Loewy and Image-Making Online, Simplu și Rapid

Prin intermediul platformei YEO, poți comanda Streamliner: Raymond Loewy and Image-Making de la elefant.ro rapid și în siguranță. Bucură-te de o experiență de cumpărături online optimizată și descoperă cele mai bune oferte actualizate constant.

Descriere magazin:
Born in Paris in 1893 and trained as an engineer, Raymond Loewy revolutionized twentieth-century American industrial design. Combining salesmanship and media savvy, he created bright, smooth, and colorful logos for major corporations that included Greyhound, Exxon, and Nabisco. His designs for Studebaker automobiles, Sears Coldspot refrigerators, Lucky Strike cigarette packs, and Pennsylvania Railroad locomotives are iconic. Beyond his timeless designs, Loewy carefully built an international reputation through the assiduous courting of journalists and tastemakers to become the face of both a new profession and a consumer-driven vision of the American dream. In Streamliner , John Wall traces the evolution of an industry through the lens of Loewy\'s eclectic life, distinctive work, and invented persona. How, he asks, did Loewy build a business while transforming himself into a national brand a half century before "branding" became relevant? Placing Loewy in context with the emerging consumer culture of the latter half of the twentieth century, Wall explores how his approach to business complemented--or differed from--that of his well-known contemporaries, including industrial designers Henry Dreyfuss, Walter Teague, and Norman Bel Geddes. Wall also reveals how Loewy tailored his lifestyle to cement the image of "designer" in the public imagination, and why the self-promotion that drove Loewy to the top of his profession began to work against him at the end of his career. Streamliner is an important and engaging work on one of the longest-lived careers in industrial design. About the Author: John Wall , a former journalist, spent 23 years as a higher education public relations specialist at Penn State University and Juniata College.