SHORTLISTED FOR THE CMI MANAGEMENT BOOK OF THE YEAR INNOVATION AND ENTREPRENEURSHIP AWARD Netflix, Spotify, and Salesforce are just the tip of the iceberg for the Subscription model.
Informed by insights straight from the servers of Zuora, the world\'s largest Subscription finance platform, Subscribed is the book that explains how this shift really works -- and how business leaders can prepare and prosper..
No matter how large or small Your company, Subscribed gives you a practical, step-by-step framework to rebuild Your business around a customer-centric, recurring revenue model.
In ten years, we\'ll be subscribing to everything: information technology, transportation, retail, healthcare, even housing.
You\'ll have to reinvent Your company from the inside out -- from Your accounting to Your entire IT architecture.
Adapting to the Subscription economy takes more than just deciding to sell subscriptions instead of products.
Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the Subscription model.
It\'s not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers.
The real transformation--and the real opportunity--is just beginning Today\'s consumers prefer the advantages of access over the hassles of ownership.
SHORTLISTED FOR THE CMI MANAGEMENT BOOK OF THE YEAR INNOVATION AND ENTREPRENEURSHIP AWARD Netflix, Spotify, and Salesforce are just the tip of the iceberg for the Subscription model
