Surveys That Work explains a seven-step process for designing, running, and reporting on a survey That gets accurate results.
If you are conducting a survey, this book is a must-have..
In a no-nonsense style with plenty of examples about real-world compromises, the book focuses on reducing the errors That make up Total Survey Error--a key concept in survey methodology.
Surveys That Work explains a seven-step process for designing, running, and reporting on a survey That gets accurate results