Gain Influence and Deliver Results Sway turns Marketing professionals into powerhouses by showing them how to build a strategic framework that enables greater proficiency and leads to growing levels of influence.
This allows them to be more influential and impactful..
One that allows Marketing professionals to build smarter programs, be more efficient, and exponentially grow revenue to improve overall company performance.
She has been educating and indoctrinating her own Marketing teams on a methodology, the GRIT Marketing Method, to help bridge this gap.
Over the decades she has seen a huge skills gap between what Marketing professionals have learned and what is needed for them, their organizations, and their company to succeed.
She has helped companies reach the next level, whether that be exponential growth, acquisition, or IPO.
She has worked for, consulted with, and advised over 50 companies, from large to small, start-up to 100 years old, to help develop go-to-market and Marketing strategies.
She has worked with some of the best and brightest, from Elon Musk and Larry Elison, to Condoleezza Rice and Sebastian Thrun (father of the self-driving car).
Oh man, the stories she could tell.
And who wouldn\'t want that? About author(s): Christina Del Villar is a 25-year Silicon Valley Marketing executive and go-to-market veteran.
This platform helps them become indispensable, driving success at higher and higher levels. (and a dose of sparkle), Sway provides a platform to empower Marketing professionals to have more influence, be more effective, add value, and show their impact.
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These strategies and tactics help Marketing professionals deploy more effective, impactful programs and develop smarter campaigns that significantly increase profitability for their company.
From there, they will learn how to build a Map of Influence that identifies all the ways they can make an impact.
Readers will learn how to align the go-to-market strategy, customer journey, and Marketing strategy. goes beyond the basics to illustrate how Marketing professionals can successfully Influence this Strategy based on overall Corporate goals.
By looking at Marketing from the go-to-market Strategy perspective, G.
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Marketing Method created by Christina Del Villar .
This framework is the G.
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Gain Influence and Deliver Results Sway turns Marketing professionals into powerhouses by showing them how to build a strategic framework that enables greater proficiency and leads to growing levels of influence
