Target in Control: Social Influence as Distributed Information Processing, Paperback/Andrzej K. Nowak - Springer

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This concise monograph introduces and examines Social Influence from the perspective of the so-called target, rather than from the source, thus providing for the first time a bidirectional account of this pervasive Social phenomenon, further bridging simple micro-level dyadic interaction rules with macro-level properties of the (social) system.
In. Social animals).
This integrative approach allows for advanced models of Influence to be developed in both the Social and natural sciences (e.g.
This concise monograph introduces and examines Social Influence from the perspective of the so-called target, rather than from the source, thus providing for the first time a bidirectional account of this pervasive Social phenomenon, further bridging simple micro-level dyadic interaction rules with macro-level properties of the (social) system