Descriere
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The book analyzes the role of Technology in the redefinition of the competitiveness of Insurance markets.
The book presents original theoretical and empirical contributions addressing.
With a focus on the Competitive challenges of InsurTech startup to the incumbent insurers, the book will discuss the strategic role of Technology both in the development and in the distribution of Insurance services and explore the customer relationship evolution following the digitalization of services offered.
The book analyzes the role of Technology in the redefinition of the competitiveness of Insurance markets
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