As each generation ages, what they buy and how much they buy will change.
Packed with real-world entertaining examples of.
You\'ll discover how our largest generations, the baby boomers and generation Y, are redefining businesses\' most effective go-to marketing strategies.
In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate the changing needs of their "best customer," and how to ride that Profit wave of predictable demand to long-term success.
As each generation ages, what they buy and how much they buy will change