Produs

The AI Marketing Canvas, Second Edition: A Five-Step AI Plan for Marketers - Rajkumar Venkatesan

Name: The AI Marketing Canvas, Second Edition: A Five-Step AI Plan for Marketers - Rajkumar Venkatesan
Brand: Rajkumar Venkatesan
Price: 158.69 RON
Availability: InStock

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libris.ro

Cumpără

Pret

158.69 Lei 176.32 Lei

Categorie (vânzător)

Business & Economics

Marca

Rajkumar Venkatesan

Produs actualizat în urmă cu 6 zile

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The AI Marketing Canvas, Second - Disponibil la libris.ro

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Preț: 158.69 Lei

Caracteristicile produsului The AI Marketing Canvas, Second

Brand: Rajkumar Venkatesan
Categoria: Business & Economics
Magazin: libris.ro
Ultima actualizare: 02-07-2026 01:12:41

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Descriere magazin:
Rajkumar Venkatesan is the Ronald Trzcinski Professor of Business Administration and Academic Co-Director of the La Cross Institute for Ethical AI in Business in the Darden Graduate School of Business Administration at the University of Virginia. His writing has appeared in the Journal of Marketing and Harvard Business Review, and he is the co-author of Marketing Analytics (2021). Jim Lecinski is Clinical Professor of Marketing at Northwestern University\'s Kellogg School of Management. His thirty years of experience as a marketing adviser for prominent global brands include a twelve-year stint at Google, where he was vice president of customer solutions. He is the author of Winning the Zero Moment of Truth (2011).

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