Power has an Appearance and Appearance has power.
Understanding and applying those principles will take you far beyond looking like you\'ve been dressed by an image consultant, in one of his five variations of acceptable clothing, and into the realm of being well-dressed all the time..
The purpose of this book is to outline the underlying principles of how clothing affects men and masculinity.
Which means it\'s worthwhile for you to understand how to use this tool effectively.
From the ancient shaman, to the Wall Street banker, the Pope to the gutter punk, all men use clothing and Appearance to tell the world who we are.
And no, this doesn\'t just apply to you, but to every man who has ever interacted with another human being.
Regardless of what your intentions are, your clothing says something about you.
Some men dress to appear more physically threatening, others to convey status and power within social spheres, some attempt to fit in and not draw attention to themselves, and others will use their clothing to show their disdain for the social norms around them.
And, because it is our tendency to judge according to visual stimuli, we use physicality, body language, grooming, and clothing to quickly and effectively communicate who we are and how we want other people to perceive us.
It is inefficient and dangerous to treat every object, scenario, and person as a blank slate or an unknown.
As human beings we use mental shortcuts when assessing our surroundings and the people within them.
But a man\'s Appearance has been an integral part of humanity since before the dawn of civilization.
We\'re given platitudes like, don\'t judge a book by its cover and there\'s a often a cultural rush to prove ourselves as non-judgmental as we can.
In an attempt to correct for these disparities, our current culture tries to rob both Appearance of its power and power of its Appearance - to say that the way a person dresses or looks doesn\'t - or at least shouldn\'t matter.
There are awful, lazy men in the world who dress in a way that hides their vices from those around them and makes them appear better than they truly are.
There are good men and strong leaders out there who dress and look like children or bums.
But all too often, reality is something different.
Ideally those two would line up together and the world would be full of good, masculine men who dress and look like good masculine men.
Power has an Appearance and Appearance has power
