Fully revised and expanded for the first time in a decade, this is Guy Kawasaki\'s classic, bestselling Guide to launching and making your new product, service, or idea a success.
His book will help you make your crazy ideas stick, through an adventure that\'s more art than science - the art of the start..
As Guy likes to say, Entrepreneur is a state of mind, not a job title.
And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition.
The Art of the Start 2.0 will show you how to effectively deploy all these new tools.
The cloud makes basic infrastructure affordable for almost any new venture.
Crowdfunding is now a viable alternative to investors.
Social media has replaced PR and advertising as the key method of promotion.
Business plans are no longer necessary.
Many of the basics of getting established have become easier, cheaper, and more democratic.
Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling.
It\'s 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics.
Guy has totally overhauled this iconic, essential Guide for Anyone Starting anything.
The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki\'s decades of experience as one of the most hardworking and irreverent strategists in the business world.
In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed.
Whether you\'re an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there\'s no shortage of advice on topics such as innovating, recruiting, fund raising, and branding.
Fully revised and expanded for the first time in a decade, this is Guy Kawasaki\'s classic, bestselling Guide to launching and making your new product, service, or idea a success
