This book shows how using Business as a Force for good, not just pursuing short-term profits, can be better for consumers, employees, local communities, the environment, and your company\'s long-term bottom line.
As the authors vividly demonstrate, using Business as a Force for Good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase trust in your brand..
While this book is framed around the B Corp movement, any company, regardless of size, industry, or location, can use the tools contained here to learn how to build a better business.
These changes are important because DEI can no longer be a side conversation--it must be a core value for any company that aspires to make money and make a difference.
The second edition has been completely revised and updated to include a much stronger focus on diversity, equity, and inclusion (DEI).
Tiffany Jana spoke with the leaders of over 200 B Corps from around the world to get their insights on becoming a Certified B Corp, improving their social and environmental performance, and building a more inclusive economy.
Coauthors Ryan Honeyman and Dr.
This book is the authoritative guide to the what, why, and how of B Corp certification.
B Corps have been certified to have met rigorous standards of social and environmental performance, accountability, and transparency.
B Corps are a global movement of more than 2,700 companies in 60 countries--like Patagonia, Ben & Jerry\'s, Kickstarter, Danone North America, and Eileen Fisher--that are using the power of Business as a Force for good. --Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO, Zappos.com, Inc.
This book shows how using Business as a Force for good, not just pursuing short-term profits, can be better for consumers, employees, local communities, the environment, and your company\'s long-term bottom line
