Roam\'s The Back of the Napkin, a Business Week bestseller, teaches readers the power of brainstorming and communicating with pictures.
Join the teachers, project managers, doctors, engineers, assembly-line workers, pilots, football coaches, marine drill instructors, financial analysts, students, parents, and lawyers who have discovered the power of Solving Problems with pictures..
Now with more color, bigger pictures, and additional content, this new edition does an even better job of helping you literally see the world in a new way.
Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.
Three arrows to show direct flights.
Three dots to represent Dallas, Houston, and San Antonio.
Take Herb Kelleher and Rollin King, who figured out how to beat the traditional hub-and-spoke airlines with a bar napkin and a pen.
And he shows how thinking with Pictures can help you discover and develop new ideas, solve Problems in unexpected ways, and dramatically improve your ability to share your insights.
He reveals that everyone is born with a talent for visual thinking, even those who swear they can\'t draw.
Drawing on twenty years of experience and the latest discoveries in vision science, Roam teaches readers how to clarify any problem or sell any idea using a simple set of tools.
So writes Dan Roam in The Back of the Napkin , the international bestseller that proves that a simple drawing on a humble napkin can be more powerful than the slickest PowerPoint presentation.
And there is no more powerful way to see hidden solutions than to pick up a pen and draw out the pieces of our problem.
The acclaimed bestseller about visual problem solving-now bigger and better There is no more powerful way to prove that we know something well than to draw a simple picture of it.
This expanded edition presents more exciting ways for Solving all kinds of business problems.
Roam\'s The Back of the Napkin, a Business Week bestseller, teaches readers the power of brainstorming and communicating with pictures
