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Future growth will require that all corporations undergo...
The convergence of a changing demography, new technologies and a fragmented media ecosystem has transformed Marketing as we know it, yet Marketing to Latinos continues to lag significantly, bound by an outdated paradigm and a total market strategy that has f.
This book proposes the unpopular: right size the traditional cultural silo and place Multicultural consumers front and center of mainstream Marketing to drive growth.
The Big Shift.
Future growth will require that all corporations undergo..
Uneori, aceste descrieri pot contine inadvertente. De asemenea, imaginea este informativa si poate contine accesorii neincluse in pachetele standard.
