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Cumpara the brand gap: new riders publishing de calitate.
Pe yeo poti sa gasesti cel mai bun pret pentru the brand gap: new riders publishing
THE Brand GAP is the first book to present a unified theory of brand-building.
In an entertaining two-hour read you\'ll learn: - the new definition of Brand - the five essential disciplines of brand-building - how branding is changing the dynamics of com.
Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a ``charismatic brand``--a Brand that customers feel is essential to their lives.
THE Brand GAP is the first book to present a unified theory of brand-building
Uneori, aceste descrieri pot contine inadvertente. De asemenea, imaginea este informativa si poate contine accesorii neincluse in pachetele standard.
