Description The world\'s most forward-looking CEOs recognize the real challenge facing business today: a fundamental shift in the nature of commerce.
He has cofounded four companies, sits on more than twenty boards or advisory boards, and is a founding advisor.
About the Author John Elkington has worked for forty years in the environmental, sustainability, and social innovation fields.
The Breakthrough Challenge shows leaders how to achieve a true transformation and refocus the definition of profitability on the lasting wellbeing of people and planet--for the lasting success of their business.
Change-as-usual strategies are not enough to move business from breakdowns to breakthroughs.
The Breakthrough Challenge draws on over 100 exclusive interviews to show this shift in action, sharing the pioneering work of leaders such as Paul Polman, CEO of Unilever
Arianna Huffington, founder and CEO of The Huffington Post
Peter Brabeck-Letmathe, chairman of the Nestl Group; and Linda Fisher, pioneering Chief Sustainability Officer at Du Pont, among many others.
To achieve this, leaders must rethink everything: what counts on balance sheets, how to incentivize performance, who does what in the C-suite, and even what inspires us.
The most important goal for businesses must be redefining the Bottom Line to account for true long-term costs throughout the supply chain.
As a founding advisor and member of The B Team, John Elkington and Jochen Zeitz map out an agenda for change.
The Breakthrough Challenge is both an inspiring call-to-action and a guide for this transformation, based on the work of The B Team, a major initiative uniting leaders in sustainability.
While sustainability programs, government action, and nonProfits are all parts of the solution, CEOs and other leaders must focus on social, environmental, and economic benefit--not only because it will make the world a better place, but because it will ensure lasting profitability and success in the business climate of tomorrow.
Description The world\'s most forward-looking CEOs recognize the real challenge facing business today: a fundamental shift in the nature of commerce
