The Business of Belief: How the World\'s Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leade - Tom Asacker - Tom Asacker

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This is a short book.
The next big idea in Business is BELIEF ..
Use it as your companion and as a guide in this fast-paced world overwhelmed by complexity and choice.
It will fundamentally change the way you think about your work and your life.
The Business of Belief is Tom Asacker\'s most compelling-and important-book yet.
Whether you are launching a new brand or marketing campaign, selling products and services, coaching individuals or leading a team, this book will shatter your assumptions about leadership and the art of influence, and give you the invaluable insights required to understand and move others.
Magazine In this thought-provoking and entertaining book, Tom Asacker, author of Sandbox Wisdom and A Clear Eye for Branding, pulls back the curtain on the workings of the mind and reveals the hidden logic to motivating behavior, both in ourselves and in others. - Inc.
A must read. - Seth Godin , author of The Icarus Deception This instant classic provides the key to motivating yourself, your friends, your family, your coworkers and your customers.
A little book with a big idea. - Tom Peters Is this about marketing, life, spirituality, history, change or sales? Yes.
The Business of Belief earns the word \'profound\'-every sentence should be savored.
But I hope it takes you, like me, a long time to read it.
This is a short book