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With catchphrases like "smart economics" and "the Business case for Gender equality," Global corporations are increasingly involved in Gender and development Politics in the Global South.
The Coca-Cola Company\'s 5by20 program has won broad recognition for its Global reach an.
This book focuses on an emblematic example of this tendency to interrogate the proposed win-win relationship between Corporate profit opportunities and the economic advancement of women in marginalized economic positions.
With catchphrases like "smart economics" and "the Business case for Gender equality," Global corporations are increasingly involved in Gender and development Politics in the Global South
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